INFO FOR NEWSPAPERS
What Newspaper Executives Are Saying About LocalPoint Media
Gareth Charter
Kurt Ploudre
Wayne Courtney
“As a part owner who’s been kept up-to-speed on all of the efforts, I knew it was
just a matter of time before LocalPoint began landing great campaigns like this.
We're thrilled to see these terrific cruise ads in our newspapers. We've always
known the wonderful value that community weeklies offer to advertisers trying to
reach high income suburban families. It's so great to have LocalPoint out there
effectively telling our story now.”
Gareth Charter, Publisher, Holden Landmark Corp.
“If your newspaper group isn't taking advantage of the LocalPoint program, I would
highly recommend it. This is just the beginning of what will be many great sales!”
Kurt Ploudre, National/Major Accounts Director, Independent Newspapers, Arizona
“New category — new business — all the things you promised when we signed
up for LocalPoint.”
Wayne Courtney, Senior Vice President, Major/National Accounts, HomeNews Community
Newspapers of Nevada
“We were pumped to receive our first ad schedule for Azamara Cruises through LocalPoint.
National travel advertising is found money for us. We need a full-time advocate
like LocalPoint out there making the case for suburban newspapers to national media
buyers.”
Cliff Richner, Publisher, Richner Communications
“LocalPoint Media is extremely easy to work with, not to mention the great advertising
schedule they gave The Breeze Newspapers. We look forward to a long relationship
with LocalPoint Media.”
Renee Brown, Ad Sales Manager, Breeze Newspapers
Be a Part of LocalPoint Media!
Connecting National Advertisers with Suburban and Community Newspapers
You've heard about it but wonder — what exactly will it do and how can I get in
on it?
- LocalPoint Media allows national advertisers and their agencies to seamlessly
buy suburban and community newspapers across North America through a "one rep, one
order, one bill" process.
- We all know that our segment of the newspaper industry is somewhat fragmented and
can be complicated to buy — and national advertisers know it too. LocalPoint Media removes that barrier and opens up a new option for national advertisers looking to
delve deeper into communities and looking for a supplement or compliment to metro newspapers.
- Billions of national advertising dollars are spent in newspapers annually, and metro
dailies traditionally have received the lion's share of that revenue.
- Being part of a vast network focusing exclusively on suburban and community newspapers
means a greater opportunity for you to receive national ad placements that you might
not have received on your own — and the Network does all the work for you! Plus, there
is no up-front cost to join.
How To Participate
The process is easy. Just two simple steps and you're in!
- STEP ONE: First, download the
Newspaper Participation Agreement, read it through, fill out the appropriate
information, sign and fax your signed agreement to 231-932-2985.
- STEP TWO: In order to best represent your newspaper, we need to
collect your rates and publishing information. First, we need to get some basic
information for your newspaper to assign you a login for our easy, fill-in-the-blank
online web form. Please call us toll-free at 866-451-5567 or e-mail us at
karen.ardery@localpointmedia.com and provide the e-mail address of the user
completing the form, your newspaper name, your parent company name (if applicable)
and include whether your company is an individual newspaper or a publishing group.
We will then provide you with your login information and a link to our online web
form. Notice: if you wish to enter information for multiple participating newspapers,
you may also send the requested information for each company. You will be able to
manage each newspaper with the same username and password.
And that's it!
It's that easy to participate. Your newspaper is now part of an amazing network,
the only organization of its kind, connecting national advertisers with suburban
and community newspapers.