INFO FOR MEDIA BUYERS


How LocalPoint Media Works for You, The Media Buyer

LocalPoint Media’s services are provided at NO COST to national media buyers. The LocalPoint Media staff will take the time to learn about your target customers, markets and campaign objectives. We then will develop a complete, customized and turn-key plan for you — including highly discouunted rates, relevant research, marketing facts, deadline information, specs, and more — to help you meet your marketing needs. LocalPoint Media will take care of the rest, using a one-order, one-bill process.

LocalPoint Media will...

  • negotiate highly discounted rates
  • process insertion orders
  • collect tearsheets/proof of publication
  • process invoices
  • pay appropriate agency commissions
  • be a complete, turn-key solution

Media Kits

Category Specific Media Kits

Why LocalPoint Media?

  • Suburban and community newspapers have provided highly discounted rates to LocalPoint Media for use in the 14 national categories covered by the network. This makes it easier for media buyers to supplement their other advertising and reach highly desirable markets at very attractive prices.
  • Community newspapers represent the growth segment of the industry, and they have strong connections with the communities they serve.
  • Hometown newspapers are a trusted and relied on source for all things local including town and school news, youth sports, weddings, obituaries, entertainment and more. They provide a great vehicle for your branding message.
  • Metro daily newspapers have experienced major circulation declines making it difficult to solely rely on them to reach many markets.
  • Major retailers such as The Home Depot, Kohl’s, Sears, Lowes, TJX Companies, JCPenney and more have dramatically increased their use of suburban & community newspapers recently to supplement the metro daily buy and reach more of their target customers.
  • Contact LocalPoint Media today!

Media Buyer Resource Center

Finally! A Trusted Resource for Print Media Buyers. Everything you need to know about the suburban and community newspaper industry is now available at your fingertips at www.snalocalpapers.com including:

  • Research about the fastest growing segment of the newspaper industry
  • Testimonials from media buyers representing retail, national, recruitment, real estate and automotive
  • Information about newspapers in the markets that you desire through a searchable newspaper database
  • Testimonials from suburban and community newspaper readers throughout North America.

Research about Suburban and Community Newspapers

SNA commissioned Belden Associates to conduct a massive national suburban newspaper research project. The project consisted of 8,541 interviews in 16 states and 21 markets — the largest suburban/community newspaper study of its kind! When asked “Where would you turn first for local shopping and advertising information?” 51% said they would first turn to their local suburban newspaper. View the results of this SNA Suburban Market Study (PDF)