NEWS
Community Media Matters — Monthly Podcast to Provide Information and Perspective
to Financial, Advertising and Newspaper Industries
Produced by Suburban Newspapers of America, first edition features interview
with Valassis
The topics will range from the financial health of the industry to how advertising
media buyers are using community media products. Designed to provide much needed
information, Community Media Matters, will be offered monthly with a goal of 5-7
minutes in length. It will be produced by Suburban Newspapers of America and accessible
from the trade association’s Web site.
Listen Now
“Information is critical during times of change” said Nancy Lane, President of Suburban
Newspapers of America. “Community Media Matters will help us disseminate news and
information about the community segment of the industry in a very easy and enjoyable
format. It is just one of the tools that we are using to get our message out to
the financial, advertising and newspaper communities.”
The inaugural edition of Community Media Matters kicks off today with an interview
with Barry Haselden, Vice President of Strategic Sourcing — Media at market
service leader Valassis and Nancy Lane, president of LocalPoint Media and SNA. Valassis
and LocalPoint Media recently formed a progressive alliance which brings online
grocery coupons to community newspaper Web sites.
In the podcast, Haselden notes that the affiliation was a natural one.
“As a buyer of newspaper advertising, we believe that all of the things that are
most valuable about newspapers in general — engagement, immediacy, connection,
and a strong local focus — are particularly true of community newspapers”
said Haselden.
According to Lane, since the opportunity has been offered to community newspapers
last month, the response has been “overwhelming” with nearly 700 URL’s signed up
to participate.
“This partnership will help community newspapers monetize their Web sites in a new
way and will help them become the destination for online coupons,” she says.
Hear the complete discussion starting July 27 by visiting:
www.suburban-news.org/resources/podcasts.aspx.
Suburban Newspapers of America is offering two free Informational Webinars explaining
and answering questions about the coupon program on Aug. 13 and Aug. 27. The Webinars
are open to all community newspapers, not just SNA members. More information is
available on the SNA Web site or by contacting Tanya Henderson, SNA Advertising
& Membership Relations Director at 804-266-1114 or
tanya.henderson@suburban-news.org
About SNA
Suburban Newspapers of America represents more than 2,000 daily and weekly community
newspapers and their related online media in the United States and Canada. The association
focuses heavily on advertising initiatives including extensive outreach to major
and national media buyers to promote the value of community media. The SNA Fall
Publishers' & Advertising Directors' Conference is the association's major event
of the year which features heavy involvement from major media buyers as well as
an industry trade show. It will take place in Kansas City from September 22-25,
2009. The conference will feature new research, best practices, trends and input
from media buyers. Registration information and complete program are available on
the SNA Web site.
About LocalPoint Media
LocalPoint Media is a national advertising network that represents suburban and
community newspapers in the United States and Canada. Representing 14 categories
of national business with discounted rates and a one-order, one-bill processing
system, LPM makes it easier for media buyers to include community daily and weekly
newspapers in their plans. In 2009, major national advertisers such as Exxon, US
Airways, Pedigree Dog Food and New York Life have called upon LPM to execute community
newspaper buys. LPM is owned by 19 newspaper companies and SNI, the for-profit subsidiary
of the trade association Suburban Newspapers of America. For more about the owners
and the mission of LPM, visit www.localpointmedia.com.
To learn about advertising opportunities with LPM, contact Cindy Hefley, Chief Operating
Officer at (520) 743-7259.
About Valassis
Valassis is one of the nation’s leading media and marketing services companies,
offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum
media portfolio delivers value on a weekly basis to over 100 million shoppers across
a multi-media platform — in-home, in-store and in-motion. Through its interactive
offering — redplum.com — consumers
will find compelling national and local deals online. Headquartered in Livonia,
Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis
is widely recognized for its associate and corporate citizenship programs, including
its America’s Looking for Its Missing Children® program. Valassis companies include
Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship
Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit
www.valassis.com or
www.redplum.com.
For more information about Community Media Matters, contact Nancy Lane, President,
Suburban Newspapers of America and LocalPoint Media at (888)486-2466 or
nancylanesna@aol.com.