NEWS
LocalPoint Media Announces Online Coupon Partnership with Valassis and its RedPlum
Network
Nearly 300 Web sites have already signed up; all community newspaper Web sites are
invited to participate and benefit from volume pricing.
News Release
Livonia, Mich. and Traverse City, Mich., June 11, 2009: Community
newspaper Web sites will now have the opportunity to run manufacturers’ coupons
online via a new partnership between LocalPoint Media (LPM) and Valassis, one of
the nation’s leading media and marketing services companies. Manufacturer coupons
will be available to consumers through Valassis’ redplum.com Web site.
Under the terms of the program, newspaper Web sites will create a locally branded
coupon section of their site to house the grocery coupons. They will also be able
to sell local coupons and banner ads around the highly desirable grocery coupons.
The program provides a revenue share based on a “pay per print” model. LPM has negotiated
a volume-based revenue share that will provide newspaper Web sites with better terms
than they could negotiate on their own.
“Providing grocery coupons online will drive traffic to community newspaper Web
sites and allow them to monetize on the local side in a very meaningful way,” said
Nancy Lane, President of LocalPoint Media and Suburban Newspapers of America (SNA).
“For papers that do not get the printed FSI’s, this is a terrific opportunity to
offer these valuable coupons to their readers. For those that do get them, this
is a smart way to extend the reach to non-subscribers in the market. Decisions on
participation will be made on a market-by-market basis. We encourage all community
Web sites to learn more about the program and give it serious thought.”
“Working with SNA and the newspaper industry on this important initiative is clearly
a logical extension of our long-standing print partnerships,” said Barry Haselden,
Valassis Vice President of Strategic Sourcing - Media. “Local newspaper Web sites
are incredibly powerful information sources in their markets, and adding redplum.com
content to these sites gives us the opportunity to broaden our reach in putting
value into the hands of consumers.”
The program will officially launch on or before July 1. Nearly 300 web sites have
signed up for the initial launch (mainly those represented by the 19 newspaper companies
that own LocalPoint Media). All community Web sites are invited to join the program.
Informational calls have been scheduled for June 24 at 3 PM EST and June 25 at 11
AM EST. To participate, simply contact LPM headquarters at (888) 486-2466 or
sna@suburban-news.org.
About LocalPoint Media
LocalPoint Media is a national advertising network that represents suburban and
community newspapers in the United States and Canada. With highly discounted rates
and a one-order, one-bill processing system, LPM makes it easier for media buyers
to include community daily and weekly newspapers in their plans. In 2009, major
national advertisers such as Exxon, US Airways, Pedigree Dog Food and New York Life
have called upon LPM to execute community newspaper buys. LPM is owned by 19 newspaper
companies and SNI, the for-profit subsidiary of the trade association Suburban Newspapers
of America. For more about the owners and the mission of LPM, visit www.localpointmedia.com. To learn about advertising opportunities
with LPM, contact Cindy Hefley, Chief Operating Officer at (520) 743-7259.
About Valassis
Valassis is one of the nation’s leading media and marketing services companies,
offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum
media portfolio delivers value on a weekly basis to over 100 million shoppers across
a multi-media platform — in-home, in-store and in-motion. Through its interactive
offering — redplum.com — consumers will find compelling national and
local deals online. Headquartered in Livonia, Michigan with approximately 7,000
associates in 28 states and eight countries, Valassis is widely recognized for its
associate and corporate citizenship programs, including its America’s Looking for
Its Missing Children® program. Valassis companies include Valassis Direct Mail,
Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems,
LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com or
http://www.redplum.com. To learn about advertising opportunities with
RedPlum, please call 1-800-437-0479.
For more information contact Nancy Lane, President, LocalPoint Media at (888)486-2466
or nancylanesna@aol.com or Mary Broaddus,
Valassis Corporate Communications at (734) 591-7375 or
broaddusm@valassis.com.