NEWS
LocalPoint Media is an Extension of Your Sales Force!
LocalPoint Media Sells National Advertising for Suburban/Community Newspapers
Is your newspaper signed up yet?
2/6/2008 — With the first sale under their collective belts, the LocalPoint
Media sales staff is fired up and on the move, with 100+ proposals on the table.
As media buyers from across the country seek a more valuable alternative to metro
dailies, they’re recognizing that LocalPoint Media and the community and suburban
newspapers it represents, more than fits the bill. With its one order, one bill
structure, media buyers have an awesome opportunity to delve deeper into local communities
like never before and at fantastic rates. Media buyers are now able to advertise
in a number of community newspapers with just one simplified buy. It's simply never
been easier for media buyers and planners. What was once a good, hard buy is now
a good, easy buy.
LocalPoint Media represents 14 categories of national business currently underserved
by suburban and community newspapers: travel, luxury, financial, automotive manufacturers
and aftermarket, pharmaceutical, packaged goods, insurance, health & beauty, technology,
telecom, food & beverage, pure-play internet and national political. LocalPoint
does not pursue national retailers such as Target, Best Buy, Kohl’s etc.
Being part of a vast network focusing exclusively on suburban and community newspapers
means a greater opportunity to receive national ad dollars, and remember, we are
focusing on new business for all of our publications. Plus, there are no up-front
costs to join; a fee is charged when advertising is placed into your publication(s).
LocalPoint represents and proposes all markets in the US and Canada. In order to
include your publications(s) on a proposal we need your rates/publishing information
entered in the very simple web-based form and a signed service agreement. Keep in
mind, LocalPoint is an extension of your sales force! LocalPoint Media represents
the entire suburban and community newspaper industry, not just SNA members. Visit
www.localpointmedia.com and follow the instructions to register.
Update August 4, 2008 — For more information about LocalPoint Media, please
contact COO Cindy Hefley at 520-743-7259 or
cindy.hefley@localpointmedia.com.