NEWS
SNA National Network Announces New Name — LocalPoint Media
Network owned by Suburban Newspapers of America (SNA) and 19 community newspaper
companies unveils new name, tagline and logo; Sales calls to start by the end of
August.
8/10/2007 — LocalPoint Media will enable national media buyers to easily place
advertising into thousands of community newspapers and websites across North America,
with one order and one bill. The new national network, officially announced in June,
released the new name, tagline and logo today, signaling significant progress made
in advancing its launch. Sales efforts are slated to begin at the end of this month.
Local Papers. Local Websites. One Order. One Bill.
The name LocalPoint Media conveys the company's commitment to connecting national
advertisers with local communities in a simple and direct way. The network's tagline
— "National Advertising. Delivered Locally." perfectly captures the essence
of the network. And, its accompanying value proposition, "Local Papers. Local Websites.
One Order. One Bill." further defines its mission.
"We want media buyers to easily understand what LocalPoint Media can do for them,
and the network's name, tag line and value proposition clearly spell it out," said
Nancy Lane, President of LocalPoint Media and SNA, its managing partner. "We are
thrilled to be able to offer national media buyers more choices for print advertising
and to enable them to delve deeper into local communities. And because our network
represents the most affluent markets in North America, we can offer desirable, targeted
opportunities that have never been easier for national advertisers to buy."
LocalPoint Media will represent 14 categories of national business that are currently
underserved by suburban and community newspapers: travel, luxury, financial, automotive
manufacturers and aftermarket, pharmaceutical, packaged goods, insurance, health
& beauty, technology, telecom, food & beverage, pure-play internet and national
political. The network will not represent retail.
LocalPoint Media is in the process of collecting rates and information from thousands
of community and suburban newspapers in the United States and Canada. Marketing
materials are also being developed. "We will start meeting with national media buyers
as early as the end of August to discuss LocalPoint Media and the many options that
exist for national brand advertising," said Mike Zuniga, former Chief Operating Officer,
"We know that national advertisers are looking for new and exciting options and
we have something very special to present to them.
To facilitate communication about the network and services for advertisers and participating
newspapers, a new website, www.localpointmedia.com, is under development and is
to be launched in early fall.
LocalPoint Media is owned by nineteen highly respected community newspaper companies
including some of the largest in the United States, and Suburban Newspapers, Inc.
(SNA's for-profit subsidiary).
Owners include: ASP Westward, LP; American Community Newspapers, LLC; Community
Newspaper Holdings, Inc.; Dix Communications; GateHouse Media Inc.; NPG Newspapers,
Inc.; Packet Publications; Schurz Communications, Inc.; Sun-Times Media Group; Suburban
Newspapers Inc.; Aurora Publishing Company; CrossRoadsNews, Inc.; Fayette Publishing
Inc.; Holden Landmark Corporation; Mile High Newspapers; Recorder Community Newspapers;
Red Wing Publishing Co.; Richner Communications; and Rust Communications.
Visit www.snalocalpapers.com for more
information about the community newspaper industry.
Thank You.
Update August 4, 2008 — For more information about LocalPoint Media, please
contact COO Cindy Hefley at 520-743-7259 or
cindy.hefley@localpointmedia.com.