NEWS
Be a Part of the New SNA National Network
You've heard about it but wonder — what exactly will it do and how can I get
in on it?
8/3/2007 — The SNA National Network will allow national advertisers and their
agencies to seamlessly buy suburban and community newspapers across North America
through a "one rep, one order, one bill" process. We all know that our segment of
the newspaper industry is somewhat fragmented and complicated to buy — and national
advertisers know it too. The Network will remove that barrier and open up a new
option for national advertisers looking to delve deeper into communities and looking
for an alternative to metro newspapers.
Billions of national advertising dollars are spent in newspapers annually, and metro
dailies traditionally have received the lion's share of that revenue. Being part
of a vast network focusing exclusively on suburban and community newspapers means
a greater opportunity for you to receive national ad placements that you might not
have gotten on your own — and the Network does all the work for you! Plus, there
is no up-front cost to join.
The Network will pursue the following traditional categories of national advertising:
travel, luxury, telecommunications, automotive manufacturers and aftermarket, financial,
insurance, pharmaceutical, packaged goods, health and beauty, food and beverage,
technology, pure-play internet companies and national political. The Network will
not sell retail accounts or any categories other than those listed above.
Great! Sign me up!
The process is easy. Just two simple steps and you're in!
- STEP ONE: First, download the
Newspaper Participation Agreement, read it through, fill out the appropriate
information, sign and fax your signed agreement to 231-932-2985.
- STEP TWO: In order to best represent your newspaper, we need to
collect your rates and publishing information. First, we need to get some basic
information for your newspaper to assign you a login for our easy, fill-in-the-blank
online web form. Please call us toll-free at 866-451-5567 or e-mail us at
karen.ardery@localpointmedia.com and provide the e-mail address of the user
completing the form, your newspaper name, your parent company name (if applicable)
and include whether your company is an individual newspaper or a publishing group.
We will then provide you with your login information and a link to our online web
form. Notice: if you wish to enter information for multiple participating newspapers,
you may also send the requested information for each company. You will be able to
manage each newspaper with the same username and password.
And that's it!
It's that easy to participate. Your newspaper is now part of an amazing network,
the only organization of its kind, connecting national advertisers with suburban
and community newspapers.
But I still have questions...
Q & A Conference Calls
We anticipate that some SNA members may still want some additional information about
participating in the Network. Therefore, we have arranged two conference calls to
provide you the opportunity to get your questions answered. If you are interested
in participating on one of these calls, simply email us at
sna@suburban-news.org with your name and contact information, specifying
which call you will attend, and we will register you. The day prior to the call,
we will send you the appropriate dial-in information.
- Call #1: Tuesday, August 7, 2007 (3:00 PM Eastern)
- Call #2: Wednesday, August 8, 2007 (11:30 AM Eastern)
If you have any immediate questions regarding participation in the SNA National
Network please contact: Nancy Lane at 843-390-1531 or
Nancylanesna@aol.com.